Exhibitions and trade shows are an excellent opportunity to build industry connections and generate leads. According to statistics from Sageworld, 77% of executives found at least one new supplier at their last trade show, so it’s clearly a great platform to generate new business. Making the most out of the opportunity is critical, which is why getting the fundamentals of a great exhibition stand design right is so important. If you can draw in an audience, you’re much more likely to generate positive interest.
In this article, we’re going to outline the fundamentals of exhibition stand design to help you make the biggest impact possible at your next trade show or event.
Get the measurements right
First things first, you have to ensure that you’ve got the right dimensions, height and measurements for your exhibition stand. Make sure that you don’t exceed your dimensions, otherwise, you might not get to showcase your stand at its fullest potential. Try to find out what the approved dimensions are before designing your stand so that you know your limitations. Once you have that information, you can get to work on creating a compelling exhibition stand.
Add some extra media
A great way to entice your audience and draw in a crowd is to speak to their other senses. Consider adding some music to your exhibition stand, or a video feed for a promotional video. This is a great way to showcase a brand and get attention from the people in attendance. Just make sure that you have all of the proper clearances before setting up your media stand, as some events don’t allow music.
Use lighting to your advantage
Trade shows and exhibitions tend to be hosted in large warehouses and industrial units, under bright white lighting. There’s nothing stopping you from adding some extra flair to your stand with bright lighting options. A spotlight is a fantastic way to draw in attendees, or you could try using colourful lighting to make your stand rise above the crowd.
Consider a theme
Another great tool for elevating your exhibition stand design is to use a specific theme for it. It could be anything you want, as long as it’s unique and engaging in some way. This will really help cement your stand in the minds of your audience and generate a lot of interest. It’s also a great way to create a cohesive design throughout the stand, so consider a suitable theme or concept for your next big event.
If you’d like to learn more about making a captivating exhibition stand, or if you’d like some professional help in the design and construction of your stand, contact our team at T3 Systems today on 0208 803 4469.